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The Brief / The Boardroom

Memo 01 · Leadership

Your First 90 Days as CEO

TOFounders & CEOs
FROMThe Boardroom
RELeadership
READ6 minutes

The 60-second version

  • Listen before you change anything.
  • Find two or three quick wins that build trust.
  • Set the operating rhythm by day 60.

The first three months set the tone for everything that follows. Whether you are a founder stepping into the CEO role for the first time or a new leader joining an established company, the temptation is to act fast. The better move is to learn fast.

Spend the first month listening. Meet every direct report one to one, then go a layer deeper. Talk to your best customers, your most frustrated customers and the people who left. Ask the same few questions everywhere: what should we keep, what should we stop and what is everyone afraid to say?

In month two, look for two or three quick wins. They should be visible, low risk and tied to something people told you was broken. Fixing them shows you were listening and buys you credibility for the harder calls ahead.

By day 60, set the operating rhythm: a weekly leadership meeting with a fixed agenda, a short list of company metrics everyone can see and a clear way decisions get made. Rhythm beats heroics.

In month three, write down your strategy on a single page and share it widely. Invite challenge. A plan your team helped sharpen is a plan your team will actually run.

Your action list

General guidance only, not legal, tax or financial advice.

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